Blend App: Boosting User Growth and Retention for a Leading AI Photo Editing App

Blend App is an AI-powered photo editing app that helps small and medium-sized eCommerce businesses enhance product images, remove backgrounds, and create studio-quality visuals. Available on both the App Store and Play Store, it offers customizable templates and AI-generated backgrounds for free and premium users.

"The influencer campaigns and onboarding improvements made a big difference in our ratings, engagement, and overall user satisfaction."

-Blend app

Bright living room with modern inventory

The Solution

Skills & service involved

The project’s goal was to increase user acquisition, app ratings, and retention. I developed a three-part strategy focused on influencer collaborations, optimized content distribution, and user experience improvements.

We partnered with tech content creators to produce high-performing videos showcasing Blend’s AI features and distributed this content across multiple social media platforms to maximize visibility.

To improve user retention, I advised the team to simplify the free trial by removing the credit card requirement, extend the trial period, and enhance the onboarding flow. This reduced friction, encouraged free users to upgrade, and created long-term retention improvements.