AI Tool Guru. Building One of the Largest AI Tool Directories and Communities Online

AI Tool Guru is an AI discovery platform that curates and showcases the best AI tools, products, and innovations for creators, developers, and businesses. The project’s goal was to build a large, engaged community and position the platform as a trusted destination for everything related to AI tools and automation.

"Chedli played a key role in scaling AI Tool Guru from a small idea to a thriving AI hub. His growth strategies, branding direction, and community-driven marketing helped us attract tens of thousands of users and establish long-term visibility."

-Georgi Dimitriov, CEO

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The Solution

Skills & service involved

As Co-Founder and Marketing Lead, I directed the entire brand development and growth strategy for AI Tool Guru. The project began with defining the platform’s visual identity, content approach, and SEO structure.

To accelerate visibility, I launched a content system focused on discoverability and user engagement, supported by multi-channel marketing across Facebook, X, and Discord. A community-first strategy encouraged active discussions and tool sharing, while partnerships and affiliate programs were introduced to build monetization and expand reach.